Buyers See Part Numbers, Prices and Quantities for Inventory In-Stock at Verical’s Factory Outlet—without Navigating to Verical.com

• Firefox extension gives buyers immediate, always-on access to Verical inventory information
• Auto-complete feature displays drop-down lists of matches as shoppers key in part number searches
• Download the Verical Toolbar at https://www.verical.com/extensions

SAN FRANCISCO — February 22, 2010 — Verical, Inc., the online factory outlet for electronic components, today announced the Verical Toolbar, a Firefox web browser extension that lets users quickly and easily search the company’s extensive catalog of electronic components through a search box located in the browser bar. With the Verical toolbar, buyers can browse Verical’s in-stock inventory and bargain prices—without navigating to Verical’s website located at https://www.verical.com. Available now, the Verical Toolbar can be downloaded at https://www.verical.com/extensions/.

“Our new plug-in toolbar gives buyers, engineers and others an instant search tool to spot check prices and availability at Verical without needing to open a new window and navigate to our site,” said Josef Ruef, co-founder and CEO at Verical. “This toolbar is just one of many features that Verical offers to improve the efficiency of its user’s search experience, by rendering data in a way that makes it extremely consumable—information rich, yet easy to understand and act on. Our mission is to provide shoppers with all the data and tools they need to make informed buying decisions as immediately as their circumstances dictate.”

Other customer-driven features recently announced for the Verical Marketplace include the Bid Button, a one-click icon that delivers eye-popping bargains on selected clearance inventory available at https://www.verical.com, and Demand Match™, the industry’s only bulk search tool that matches open requirements with available supply automatically.

After adding the Verical Toolbar to the Firefox browser, users simply type in the part number they are looking for, and the toolbar will display a drop-down list of the parts available at Verical that match the search. To expedite searches, the toolbar’s auto-complete feature guides users as part numbers are keyed-in, by progressively refining the match list with each keystroke entered. Selecting one of the parts from the list will take users to the Verical site, where they can research and purchase the part. Going forward, the company will introduce a Verical Toolbar for Internet Explorer and Chrome.

For buyers who need parts delivered “yesterday,” Verical’s new toolbar provides ready access to factory direct inventory, at discount prices. Keying in the first few digits of a part number will instantly reveal parts orderable on demand, replete with pricing and quantity available.

For more information on Verical, Inc., please visit https://www.verical.com. For additional perspectives, visit and subscribe to the Verical blog at http://blog.verical.com/, and follow Verical on Twitter at @Verical and Facebook at http://www.facebook.com/Verical.

Additional Resources

Verical Website: https://www.verical.com

Company Overview: https://www.verical.com/about/

Newsroom: https://www.verical.com/about/resources/newsroom.html

Blog: “The Electronic Components Source” http://blog.verical.com/

Verical on Twitter: http://www.twitter.com/Verical

Verical on Facebook: http://www.facebook.com/Verical

Industry Insights: presentations, articles, websites; https://www.verical.com/about/resources/industry.html

Counterfeit White Paper: “The Real Solution to Fake Parts: Securing Supply Chains through Data Transparency and Better Market Design”; http://bit.ly/counterfeitwhitepaper

About Verical

Verical is the creator of the Verical marketplace, an online factory outlet for electronic components that provides buyers traceable, branded goods at discount prices. Top manufacturers and franchised distributors publish slow-moving inventory to Verical to optimize prices and yields anonymously. Founded in 2007, Verical is a San Francisco-based start-up backed by Valhalla Partners. The company is experiencing rapid growth with over 27,000 parts available today in the Verical outlet at www.verical.com.

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DemandMatch is a trademark of Verical, Inc. All other brand names and product names are trademarks or registered trademarks of their respective companies.

Tags: Verical Marketplace Toolbar, Firefox, browser bar, electronic components, distribution, electronic component catalog, electronic components factory outlet, excess inventory, online catalog, shortage purchasing, shortages, supply chain, supply chain integrity, supply chain security, inventory, manufacturing, Bid Button, DemandMatch, Internet Explorer, Chrome

Media Contact:

Susan D’Elia, media relations for Verical

TECHMarket Communications

650.344.1260

Susan@TECHMarket.com

By: Gina Roos, Electronics Advocate

Bulk Search Tool Matches Open Orders with Available Supply for Multiple Shortages

• DemandMatch™ automates workflow to shrink sourcing time from hours or days  to minutes
• Online catalog eliminates the spreadsheets, phone calls and web searches used by buyers spending 40 percent of their time sourcing 1 percent of their parts purchases
• Industry-first sourcing feature only available on Verical

SAN FRANCISCO — February 3, 2010 — Verical, Inc., the online outlet for electronic components, today announced DemandMatch™, the industry’s only bulk search tool that matches open requirements with available supply automatically. With DemandMatch, open requirements generated by planning systems are matched with available supply at www.verical.com, segmented, and returned via email to the buyers responsible for purchasing the components. Available now, DemandMatch dramatically reduces the time it takes buyers to procure parts “on demand,” slashing sourcing time from hours or days to minutes.

“Parts shortages are weekly, hair-on-fire problems for EMS companies,” said Chris Cookson, vice president of operations for Verical. “When a production line goes down, it can cost hundreds of thousands of dollars per day in lost revenue and market share. Worse still, if orders are perishable then each lost sale impacts the bottom line at the gross margin level. EMS companies spend anywhere from one to ten percent of their total material spend filling shortages by sourcing from the secondary market. Buyers typically spend over 40 percent of their time sourcing the 1 percent of the parts they purchase to cover shortages. DemandMatch puts out the fire, saving companies time and money while keeping production lines up and running.”

DemandMatch automates the workflow for sourcing time-critical components that can’t be obtained through the primary channel. On a weekly basis, buyers armed with spreadsheets and telephones spend countless hours calling distributors and brokers, hunting down parts needed to fill gaps between planned and actual parts requirements. Despite the huge outlay of time, these “on demand” requirements make up only one to two percent of the total parts purchased. DemandMatch compresses sourcing time to zero by processing open requirements sent automatically from buyers’ enterprise planning systems and notifying buyers of matches via email within minutes.

DemandMatch in Detail

DemandMatch delivers in-stock supply information to buyers with extremely short deadlines, allowing them to fill their time-critical needs for production shortages, new product introduction builds, and repair orders. Groups of factories can be served simultaneously. DemandMatch emails buyers only when exact matches or drop-in replacement upgrades are available for immediate purchase and delivery. Buyers need only click on hyperlinks embedded in the email to view matches.

The DemandMatch process begins when Verical receives an electronic requirements report from the planning systems of participating OEM and EMS companies. These lists may be submitted in any electronic format, including industry-standard protocols such as RosettaNet, web services, XML, cXML, xCBL or EDI.  Alternatively, buyers may upload lists directly to the Verical website by registering and then clicking on the “Buyer’s Workbench” tab.

After the requirements list is submitted to Verical, DemandMatch automatically generates match lists and segments them by buyer. The individualized match lists are subsequently emailed to each buyer. Each email includes hyperlinks that navigate users to matches in the Verical outlet. There, buyers review the matches against their open requirements, select the parts they wish to buy and check out.

Cookson, who held the position of VP, supply chain solutions at Solectron prior to joining Verical, said, “DemandMatch delivers component solutions to buyers in advance of the Monday morning shortage meeting, provided that their planning systems are calibrated to send information to Verical after running over the weekend. If our automated tool can enable buyers to get parts in the air two days earlier than through a manual sourcing process, we’ve reduced their risk considerably. Their lines stay up, penalties are avoided, and they can deliver their finished products on time.”

For more information on Verical, Inc., please visit https://www.verical.com. For additional perspectives, visit and subscribe to the Verical blog at http://www.verical.com/comm/category/blog, and follow Verical on Twitter at @Verical.

Additional Resources

Verical Website: https://www.verical.com

Company Overview: https://www.verical.com/about/

Newsroom: http://www.verical.com/comm/category/news

Blog: “The Electronic Components Source” http://www.verical.com/comm/category/blog

Verical on Twitter: http://www.twitter.com/Verical

Verical on Facebook: http://www.facebook.com/Verical

Industry Insights: presentations, articles, websites; https://www.verical.com/about/resources/industry.html

Counterfeit White Paper: “The Real Solution to Fake Parts: Securing Supply Chains through Data Transparency and Better Market Design”; http://bit.ly/counterfeitwhitepaper

About Verical

Verical is the creator of the Verical marketplace, an online outlet for electronic components that provides buyers traceable, branded goods at discount prices. Top manufacturers and franchised distributors publish slow-moving inventory to Verical to optimize prices and yields anonymously. Founded in 2007, Verical is a San Francisco-based start-up backed by Valhalla Partners. The company is experiencing rapid growth with over 27,000 parts available today in the Verical outlet at www.verical.com.

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DemandMatch is a registered trademark of Verical. All other brand names and product names are trademarks or registered trademarks of their respective companies.

Tags: electronic components, distribution, electronic component catalog, electronic components outlet, excess inventory, online catalog, shortage purchasing, shortages, supply chain integrity, supply chain security, DemandMatch

Media Contact:

Susan D’Elia, media relations for Verical

TECHMarket Communications

650.344.1260

Susan@TECHMarket.com