Borrowing B2C Sensibilities to Build a Better B2B Experience February 1, 2010 No Comments
By Josef Ruef
It turns out that purchasing agents and other corporate buyers are no more forgiving than their consumer-oriented counterparts when it comes to slow, bulky ecommerce sites. And that frustration is playing a large role in the trend to make the online shopping experience faster, more efficient, and more convenient for B2B buyers.
In the [...]